'Ben & Jerry's' founder behind oil company petition

Ben Cohen, one of the founders of Ben & Jerry's Ice Cream, is behind an online petition urging oil companies not to drill in ANWR.

A "grassroots education and advocacy organization" called TrueMajority is hosting the petition at its website. TrueMajority is a project of Priorities, Inc., a nonprofit founded by Cohen.

The petition is a simple way for the public to urge the CEOs of major oil companies not to drill in ANWR.

"If you refuse to make this pledge," the petition reads, "and do drill in the Arctic Refuge, you can count on losing my business. I will immediately boycott your gas stations, forever."