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Friday, May 06, 2005

'Treasure America' seeks a new path

Triplepundit today announces a new initiative called Treasure America aimed at helping native Alaskans find a more sustainable future that is not dependent on oil revenues. And obviously, the timing couldn't be better. We can only hope it's not too late.

"It may or may not be too late to head off the current legislation, but, project leaders still think there's plenty of room for education and with a little luck, the possibility of making a big difference," Triplepundit's Nick Aster writes.

Just who are those project leaders?
Andrew F. Smith, executive director, business strategy consultant.
Emily Leary, educator, fundraising coordinator and education specialist
Nick Aster, media coordinator, MBA candidate and Triplepundit founder
This is a serious effort with an actual budget, and they're looking to take on volunteers and hire staff. The goal is an "intensive, one-month initiative to promote sound economic policy in the United States and the preservation of the Arctic National Wildlife Refuge, along with the economic benefits it provides in its current, natural state."

A bi-partisan team of business people will travel the country analyzing ways that the American public can profit from protecting the Refuge in its pristine state. They intend to convince the public that America’s economic future does not depend on extracting resources from the ground but on business innovation, resource efficiency and human capital. They also plan to show that "there are far faster, cheaper, cleaner, less corrupt and more profitable methods to address America’s energy needs than oil drilling in the Arctic National Wildlife Refuge."

The team will produce a short documentary film as a consensus building tool for politicians, native Alaskans, oil industry companies and unions promoting oil drilling in the Refuge.

The endeavor also has a key partner in Hunter Lovins, co-founder and co-CEO of the Rocky Mountain Institute. She will be providing "insitutional guidance" to Treasure America.

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